Start simply
A welcoming Home screen, guided tour and Simple interface get you stitching fast. Pick Name, Monogram or Badge to begin.
Create, edit and stitch.
A native Mac workspace for embroidery, from your first stitched shape to a detailed multicolour project. Turn fonts, artwork and your own drawings into editable designs, then export a file your machine understands.

Why Embroidery Studio
Each machine file is encoded, then independently decoded and read back from disk before Embroidery Studio calls it done. No more discovering a bad file at the machine.
Tell it what you want in plain English, or say it out loud. On-device Apple Intelligence proposes editable shapes and lettering you can review, refine and undo.1
The built-in library is editable artwork, not frozen stitch files. Scale a design and its stitches are generated fresh at the new size, instead of stretching stitches that were never meant to stretch.
Split a large design across up to 64 hoop positions, with overlap, registration marks, numbered files, job sheets and a true-scale placement PDF.
Turn a photo into tonal running-stitch shading, or trace bitmaps into editable regions you can fill and satin.
Thread Supplies keeps track of your spools, matches them to each project, and deducts what a sew-out actually used, never twice.
Automatic recovery snapshots are saved inside your project, so an unexpected quit never costs you an afternoon of digitizing.
Use any font installed on your Mac for filled or outlined lettering, including curved text, with no separate "embroidery font" packs to buy.
The design library, machine catalogue and complete Help all live inside the app. No internet connection required to design or export.
Friendly enough for your first name patch. Deep enough for appliqué and multi-hoop projects.
A welcoming Home screen, guided tour and Simple interface get you stitching fast. Pick Name, Monogram or Badge to begin.
Use installed fonts for filled or outlined lettering, including curved text. Saved outlines keep working even without the font.
Draw shapes, edit nodes and curves, rotate, scale and arrange. Combine, cut and separate regions until it's exactly right.
Import SVG, PNG or JPEG artwork and turn it into editable designs. Trace over reference images, or bring in existing stitch files.
Running outlines, tatami fills, satin columns, motif fills and appliqué placement, tack-down and finish, with detailed controls when you want them.
Divide large designs into hoop positions with overlap and registration marks, and get numbered files, job sheets and a true-scale placement PDF.
Two ways to work
The Simple interface keeps the essentials front and centre: drawing, lettering, shapes and stitch preview. Switch to Comprehensive for detailed stitch controls, appliqué, motif fills, thread supplies and sectioned hoop workflows.
Wherever you are, linked Help is one click away, and it works without an internet connection.
Draw, letter, preview and save. Everything a first project needs.
Exact stitch settings, appliqué, motif fills, thread supplies and multi-hoop sewing sets.
Design with Words · Preview
Optional on-device Apple Intelligence turns plain English into native, editable shapes and lettering. Every suggestion is shown for review before it's applied, and it's always a single Undo away.
Prefer to talk? Optional voice mode lets you speak instructions and hear replies. All AI processing stays on your Mac, with no cloud fallback.1
Help, built in
A guided Welcome Tour introduces the workspace, and complete, searchable Help covers every tool, from making your first design to choosing a machine and hoop. It all ships inside the app, so it works without an internet connection.
The library
1,189 ready-to-stitch designs ship inside Embroidery Studio: detailed animals in matching one-colour and multicolour versions, flags from around the world, and everyday shapes. Bought one at a time from embroidery design shops, a collection like this would cost thousands.
Every animal also comes in both one-colour and multicolour versions, which we've counted only once. Search by name or keyword, save your own designs alongside them, and check for new additions whenever you choose.3
No dongle. No drama.
For years, serious embroidery software has meant a hardware key: a little USB dongle that has to be plugged in before the program will even open. Lose it, break it, or leave it at the shop, and you're not stitching today.
Embroidery Studio has none of that. It installs from the Mac App Store like any other Mac app, it's ready whenever you are, and your whole family can share it.
Nothing hanging off your USB port, nothing to snap off in a bag, no replacement to beg for, and no spare port to find on a modern Mac.
No dongle drivers, licence daemons or background services installed deep in your system. Embroidery Studio is a sandboxed Mac App Store app, and it only touches what you allow it to.
Your purchase is tied to your Apple ID, not a piece of plastic. With Family Sharing, everyone in your Apple family can install Embroidery Studio on their own Macs at no extra cost.4
Prepare to sew
Inspect a stitch-by-stitch preview, choose a documented machine profile, and export a machine file. Every export is checked, encoded, independently decoded and read back before Embroidery Studio reports success.
Your editable project is saved separately, so you can always come back and change it.
Includes documented profiles for machines from these makers and more.2
Export
Also opens
Privacy
Projects live on your Mac and in folders you choose. No account, no advertising, no analytics.
Designs are never sent to us automatically. Save them wherever you like.
The design assistant uses Apple's on-device model. No cloud fallback, no stored recordings.
Reference-image search and library updates can be switched off. The bundled library works offline.
Pre-release. Details may change before launch.
Soon. It's in final preparation for the Mac App Store. Email us and we'll let you know the day it launches.
No. There's no hardware key and no third-party copy protection. Embroidery Studio is a regular Mac App Store app tied to your Apple ID, so there's nothing to plug in, lose or break.
Yes. Embroidery Studio supports Family Sharing, so once you've bought it, up to five other members of your Apple family group can download it on their own Macs at no extra cost. There's no dongle to pass around and no licence to transfer.
We priced each design the way you'd buy it from an embroidery design shop: US$4.99 per detailed animal, US$3.25 per flag and US$2.99 per simple shape, all at or below typical single-design prices. 844 animals, 313 flags and 32 shapes come to US$5,324.49. The multicolour and one-colour versions of each animal are counted as one design.
No. The Simple interface, guided tour and step-by-step Help are designed for your first project. Switch to Comprehensive whenever you want more control.
Embroidery Studio exports PES, PEC, DST, EXP, JEF, HUS, VP3 and XXX, and includes documented profiles for machines from many makers. Always check your exact model, hoop size and the file variant your machine expects before sewing. Physical results depend on your machine and materials.
If you ever find a problem with your machine, send us the file and your machine details. We'll work with you to fix it, and if we can't, we'll help you get a full refund through Apple.
No. Drawing, lettering, the bundled library and export all work without it. Design with Words requires a Mac with Apple Intelligence enabled and ready.
Not at launch. Embroidery Studio saves machine files to any folder you choose (including USB sticks and network shares), which you then load on your machine.
Yes. The design library, machine catalogue and Help are all built in. An internet connection is only used for online reference-image search and checking for new library designs, and both can be switched off.